Cookie Policy for Nifty IP
Last Updated: March 30, 2026
At Nifty IP (a project of NiftyBooks FlexCo), we believe in being transparent about how we collect and use data. This Cookie Policy explains how we use cookies and similar technologies (like LocalStorage and SessionStorage) to provide, customize, and improve our services.
1. What are Cookies and Tracking Technologies?
- Cookies: Small text files stored in your browser.
- LocalStorage / SessionStorage: Data stored directly in your browser’s memory that persists even after you close the tab (LocalStorage) or until you close the tab (SessionStorage).
- Pings/Beacons: Small bits of code that send data to our servers about how you interact with the site.
2. How We Categorize Our Technology
To comply with GDPR and global privacy standards, we categorize our tracking into three buckets:
A. Strictly Necessary (Always Active)
These are essential for the website to function. You cannot opt out of these because the site would break.
- JWT Authentication (jwt): An HTTP-only cookie used to keep you securely logged into the Nifty IP platform.
- Security & Anti-Fraud: We use SessionStorage to gate image uploads and prevent automated bot abuse.
B. Performance & Analytics (Consent Required)
These help us understand how many people visit Nifty IP and which features are most popular.
- Google Tag (GTAG): We use Google Ads and Analytics (AW-18038381103) to measure conversion rates. By default, this is set to "Denied" for users in the EEA until you explicitly click "Accept."
- Nifty Analytics: We use a custom, privacy-focused tracking engine that stores a unique
nifty_visitor_idin your LocalStorage. This helps us count unique visitors without using intrusive third-party cross-site trackers.
C. Functional (User Experience)
These remember your preferences to give you a better experience.
- UI Preferences: We use LocalStorage to remember your search layout preferences and recent search history so you don't have to re-configure the app every time you visit.
3. Specific Technology Matrix
-
Nifty IP (
jwtCookie)- Duration: Session / Persistent
- Purpose: Keeps you logged in securely (HTTP-only).
-
Google Analytics (
_ga,_gid, etc.)- Duration: 2 years
- Purpose: Analytics and Ads Conversion tracking.
-
Nifty IP (
nifty_visitor_id)- Duration: Permanent
- Purpose: Internal analytics and unique visitor counting (LocalStorage).
-
Nifty IP (
search_pref)- Duration: Permanent
- Purpose: Remembers your UI layout preferences (LocalStorage).
4. Your Choices & Consent
When you first visit Nifty IP, we show you a Consent Banner.
- If you ignore or click "Decline": We only fire "Strictly Necessary" technologies. Google Analytics will remain in a restricted "ping-only" mode that does not store cookies on your device.
- If you click "Accept": We enable full analytics and performance tracking to help improve the tool.
You can change your mind at any time by clearing your browser cookies and LocalStorage, which will re-trigger the Consent Banner.
5. Contact Information
For any questions regarding this policy or our data practices, please contact our Data Controller:
NiftyBooks FlexCo Email: info@niftybooks.com Address: Esslinggasse 13/18, 1010 Vienna, Austria